The most successful direct mail campaigns consists of 3 elements: Audience, Offer and Design
ZIP Marketing provides the most accurate new resident database in the country. Each month we get 1.5 - 2 million new resident names nationwide. ZIP Marketing targets only those new moves in geographical proximity to your store or business. You select the radius or specific zip codes that you want to reach. Every month your mail is sent to NEW residents in your exact marketing area.
In addition, ZIP Marketing offers demographic overlays like:
- Household Income
- Presence of Children
- Home or Apartment
These overlays allow your business to tailor a message even more closely to your typical customer’s characteristics.
ZIP Marketing helps you create the perfect offer for this new audience — A Housewarming Gift.
This “Welcome to the Neighborhood” package is immediately perceived as something of value by recipients because it is personalized and is sent to them as a solo mailer — not part of a magazine, coupon book or marriage mail program. New movers will appreciate this gift as well as the opportunity to try your business or service.
